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Data from Hub Entertainment Research revealed that the launch of Amazon Prime Video’s ad-supported tier has shaken up the streaming advertising ecosystem.

Omdia reveals that Netflix has a dominant position due to direct subscription access and varied bundling options, while other streamers, like Amazon Prime Video and HBO Max, use different bundling strategies, showcasing the industry's evolution into essential household services.

The content of Stingray's Qello Concerts, Stingray Karaoke, Stingray Classica, Stingray DJAZZ, and Stingray Naturescape are offered as part of Stingray's All Good Vibes subscription on Amazon Prime Video channels in both countries.

The deal is for all three seasons, with season one debuting on the platform on 16th January.

The first season was an immediate critical and commercial success, garnering stunning reviews and becoming the most-watched series on Amazon Prime Video France.