A research by Pixalate revealed that Samsung Smart TV was the only CTV platform to see higher Invalid Traffic (IVT) rate on FAST apps vs. non-FAST apps; Ad spend SOV declined across Roku, Amazon Fire TV, Samsung Smart TV and Apple TV (-44%).
Kantar’s Worldpanel latest Entertainment on Demand (EoD) data on Great Britain’s streaming market uncovered changes in consumers’ behaviors within the VOD market between April to June 2024.