Search results for Linear TV
28 MAY 2024
Streaming
How ITV applies real-time ad delivery at scale?
The British broadcaster partnered with data and AI company, SAS, to drive viewer engagement with customized ad experiences for the 40 million registered users of ITVX, and is expecting to apply this on linear TV.
21 MAY 2024
Trends
How to navigate the fragmentation in the TV and CTV space?
A research by Teads revealed that the shift from linear TV to Connected TV (CTV) demands a reevaluation of traditional strategies, as they must now capture the attention of audiences scattered across an array of platforms.
3 APR 2024
Forecasts
USA: CTV consumption is winning terrain over linear TV
Recent studies by eMarketer analyzed the decline of traditional TV consumption, while the use of digital video increases throughout the years.
2 APR 2024
Deals
Viaplay Group and Talpa Network entered linear TV partnership in the Netherlands
Talpa Network’s SBS9 channel will be rebranded as Viaplay TV from April 5 and will show selected content from Viaplay’s premium sports portfolio.
21 MAR 2024
Data
More than half of total video ad impressions in 2023 were from CTV
A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.