Search results for Parks Associates
28 AUG 2023
Data
Why are consumers cutting streaming services?
The average annualized subscriber churn rate for streaming video services stands at 47%. The top driver of service cancellations is the desire to save money, according to Parks Associates’ latest "Video Services: Shifting Demand" study.
14 AUG 2023
Data
46% of households in the United States have five or more services
In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Parks Associates’ latest research from the Video Service Consumer Insights Dashboard.
25 JUL 2023
Data
51% of CTV device owners engage in commerce-related activities through their TV
New research from Parks Associates shows that 51% of connected TV (CTV) device owners in the United States, roughly 44 million households, engage in commerce-related activities on their TV today.
10 APR 2023
Data
USA: Consumer spending on streaming services drops 25%
Internet households in the United States report spending US$69 per month on OTT services in the third quarter of 2022, down from a peak of US$90 in the first quarter of 2021, Parks Associates’ latest research reveals.
13 JAN 2023
Data
US sports OTT subscription revenue will increase 73% over the next five years
Annual sports OTT subscription revenue in the United States was US$13.1 billion in 2022 and will almost double to approximately US$22.6 billion in 2027, a 73% increase over the next five years, according to Parks Associates.