Search results for antenna
28 JUN 2023
Data
What drives US consumers to choose an ad-supported streaming plan?
At the end of the first quarter of this year, ad-supported plans made up one-in-four of all premium SVOD subscriptions, according to Antenna’s latest “State of Subscriptions: Adds and Ads” report.
12 JUN 2023
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What has been the impact of Netflix’s password sharing in the United States?
Since alerting subscribers in the United States that it would begin to curb password sharing on May 23, 2023, Netflix has had the four single largest days of US user acquisition in the last four and a half years, according to Antenna.
17 MAR 2023
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How are the top streaming services doing with their AVOD strategies?
Three months into Disney+’s AVOD launch, Antenna analyzed the early traction for that product and provided an update on Netflix’s progress in the same segment.
20 DEC 2022
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Is Netflix’s “Basic with Ads” the least popular of its plan options?
According to a new report from Antenna, 9% of Netflix sign-ups in the United States in November were to the “Basic with ads” plan, making it the least popular of their plan options.
15 DEC 2022
Data
What is driving digital antenna adoption in the United States?
This year, 18% TV content viewers report having a digital antenna, consistent with 2021, though lower than penetration during the pandemic, when antenna adoption and usage spiked, according to Horowitz.