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A new research by Parks Associates also revealed that average spending has dropped from $80 a month six months ago to $63 a month.

Among its findings, the report highlights an emerging role for AI within measurement for brand sponsorships, strategies for releasing new shows on streaming services , and the importance of optimising cross-screen advertising campaigns through new AVoD and FAST platforms.

The company’s streaming platform Joyn continued its upward trajectory, with AVOD revenues jumping 25% and total viewing time surging 38%. Also, the entertainment segment saw a 3% rise in Q2 external revenues to €612 million, while the commerce and ventures segment posted a 17% increase to €197 million.

During his time at Fremantle, he has negotiated for the distribution and monetization of our FAST channels and AVOD library within the U.S.

The partnership is the most recent within the company's international strategy in this business model. With a partnership that began in 2021, the deal provides for the renewal of the AVOD catalog with distribution to the United States and Latin America (except Brazil).