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Inter Medya’s sales for "Deception" are accelerating, as Bulgaria joins the growing list of countries embracing the hit series.

They will do it along with European distributor Newen Connect.

The strategic partnership will see BBC Studios support Samphire’s ambitious growth plans for new channel and platform-defining premium documentary and constructed factual brands, taking first look global distribution and format rights.

The event, which finished on 2,278 delegates, just over 1,000 registered buyers and 175 exhibiting companies, will return from January 20-22, 2026.

The President and CTO of Aurbit explain the platform's advantages for the content industry and how it can generate new financing revenues at the development stage.