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In just three months on air, "Anything Goes" has already reached over 125 million people, impacting nearly 80% of Brazilian households. On Globoplay, it led to a 12% increase in on-demand telenovela consumption.

On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.

With 2,100 participants from 60 countries, 1,000+ companies, and first-time buyers from Brazil and India, the 2025 edition saw a surge in international engagement, including new alliances through "Global Doc" and the debut of thematic summits.

The Head of Brands and Communication at Miam! breaks down the French company's Annecy selection, global rollouts, and brand-building efforts behind hits like "Goat Girl", "The Tinies", and "Tweedy & Fluff".

New senior appointments include Ed Love as SVP APAC and Jonathan South and Patrick Phelan for EMEA, enhancing ITV Studios’ commercial reach across Asia-Pacific, Nordics, Benelux, and German-speaking markets amid continued international growth and record-breaking profits.