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Through +play, Verizon’s hub for content subscriptions, customers will be able to subscribe to the Peacock Premium annual plan and get a year of Netflix Premium.

It will cover Estonia, Latvia and Lithuania. It will be bundled in with services offered by existing pay TV and streaming operators. Once up and running, Duo One will offer viewers a mixture of on-demand and live channels, with its strongest content subsequently being shown on Duo Media’s thematic channels.

A study by Hub Intel revealed that more than a third of users are more likely to cancel a single SVOD over a bundle, due to their better economic and content offers.

Hub Intel’s research confirmed that helping viewers manage multiple services can reduce “revolving door churn”.

A research by Hub Intel revealed the upcoming relevance of bundling for SVODs, which make up less than 50% of young people's entertainment ecosystem.