Search results for bundling
15 SEP 2023
Data
Are super-aggregation and super-bundling transforming the TV and video ecosystem?
In 2015, just 13% of homes paying for a service subscribed to both an online video service and a traditional pay TV service, but by the end of last year, that figure had more than trebled to 47%, according to Omdia.
20 JUL 2023
Data
Are bundling and content aggregation key to customer retention and acquisition?
Almost nine in ten (88%) of the leading telcos in the United States and the United Kingdom are planning to offer Super Bundling as they prioritize revenue growth and customer retention, according to a survey commissioned by Bango.
21 DEC 2022
Data
Why are bundles and discounts the new battlegrounds in the US SVOD market?
As SVOD services in the United States mature, pricing and bundling are key to retention, according to a recent report by Ampere Analysis.
9 NOV 2022
Production
ProSiebenSat.1 realigns its production and distribution business and launches Seven.One Studios
The german media group is bundling its eight subsidiaries in Germany, the UK, Denmark, Israel, and its global program sales arm under the umbrella of the newly established Seven.One Studios.
4 FEB 2020
Data
PROMOTIONS WILL DELAY SVOD SUBSCRIPTION FATIGUE
Some new SVOD services are offering promotional discounts and bundling their products with services that consumers already use, although this isn’t a sustainable way to operate in the long run, according to eMarketer.