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In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.

Total TV usage in the United States trended down another 1.9% in April. Yet despite this drop, an active news cycle contributed to a second month of share gains for cable, according to Nielsen.

In its latest report, BB Media took a look at the evolution of the HBO brand, tracing its journey from premium cable to streaming giant.

According to a new report from Samba TV, 8 in 10 Gen Zers watch television via streaming services, and 65% of them does not have a cable subscription.

Gusto TV has partnered with Millicom (Tigo) to launch a Spanish language linear cable channel across nine countries: Panama, Paraguay, Colombia, Bolivia, Costa Rica, Honduras, El Salvador, Guatemala, and Nicaragua.