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Book of Life's Jorge Gutierrez; Simpsons' Matt Groening; Nocturnals' Dan Brereton and Ben 10's Dave Johnson will getting behind KEPYR’s 2025 “Kindred Spirits” charity campaign.

“Hong Kong Cinema @ CANNES 2025”, the campaign designed to promote Hong Kong's position in the film industry, aims to elevate the presence of Hong Kong’s film productions on the global stage.

The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.

The animated feature film will be released with Arabic subtitles and supported by a regionally tailored marketing campaign designed to resonate with families across the MENA region.

The official description for the campaign was “How a Global Call-to-Action Ignited the Realm by Dividing the Fandom into #TeamBlack and #TeamGreen.” The Season 2 premiere on June 16, 2024, became the biggest streaming day in Max's history, and the season went on to average 25M viewers per episode.