Today, close to 70% of the Swedish households have at least one SVOD service, according to Mediavision’s latest report, which also notes that a subscribing household on average pay for 2.5 services.
According to Mediavision's Q3 analysis of the Swedish market, despite a weaker economy, household media spend has increased by six percent compared to the same period last year.
Danish TV 2, Norwegian TV 2 and Swedish TV4 have entered a production cooperation. The three TV companies plan to co-produce the next big Scandinavian drama series.
The Swedish comedy-drama airs on NPO3 and NPO Plus in the Netherlands, whilst One Gate Media have licensed the free TV rights for NDR Germany and the VOD rights for German-speaking Europe.
Almost half of everyone with a SVOD subscription in Sweden shares at least one subscription with someone outside the household. If sharing was stopped, the SVOD market could potentially grow up to 16%, according to Mediavision.