The July “Taste of Disney+/ITVX” initiative enables Disney+ to reach 26% more UK internet viewers, while ITVX gains an additional 14%, delivering expanded exposure to each other’s flagship shows at no extra cost—covering 40% of households overall.
Netflix averaged 8.3 million monthly users in Q1 2025, followed by Amazon Prime Video with 7.3 million, Disney+ with 3.7 million, Dazn with 2.2 million, and Now (Sky) with 1.4 million (-5.8%).
Starting in early 2026, U.S. subscribers will access Hulu content exclusively within Disney+, while the company stops reporting individual subscriber counts for Disney+, Hulu, and ESPN+ amid a 7% year-over-year rise in direct-to-consumer revenue.