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Why does the UK CTV opportunity look appealing, but limited? 1 JUN 2022

Data

Why does the UK CTV opportunity look appealing, but limited?

While traditional television ad spending in the UK will struggle for growth in the coming years, digital video will not, eMarketer said in its latest report.
Is TikTok going to surpass YouTube in the United States? 11 MAY 2022

Data

Is TikTok going to surpass YouTube in the United States?

TikTok users in the United States will spend more time with the social media platform this year than YouTube users will spend on the video platform, eMarketer forecasted.
US mobile gaming ad revenues to reach more than US$6 billion in 2022 13 APR 2022

Gaming

US mobile gaming ad revenues to reach more than US$6 billion in 2022

US mobile gaming ad revenues will reach US$6.26 billion in 2022, up 14.0% from US$5.49 billion in 2021, according to eMarketer, which also forecasts healthy double-digit growth will continue through 2024.
How much will american advertisers spend at this year’s upfronts? 13 APR 2022

Data

How much will american advertisers spend at this year’s upfronts?

US advertisers will spend US$20.57 billion on linear TV at this year’s upfronts, eMarketer estimated in its latest report.
Older on-demand subscribers fuel digital video viewer growth in the UK 7 APR 2022

Data

Older on-demand subscribers fuel digital video viewer growth in the UK

This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video. This is up from 72.1% in 2020 and 68.9% pre-pandemic (in 2019), eMarketer noted in its latest report.