Search results for emarketer
1 JUN 2022
Data
Why does the UK CTV opportunity look appealing, but limited?
While traditional television ad spending in the UK will struggle for growth in the coming years, digital video will not, eMarketer said in its latest report.
11 MAY 2022
Data
Is TikTok going to surpass YouTube in the United States?
TikTok users in the United States will spend more time with the social media platform this year than YouTube users will spend on the video platform, eMarketer forecasted.
13 APR 2022
Gaming
US mobile gaming ad revenues to reach more than US$6 billion in 2022
US mobile gaming ad revenues will reach US$6.26 billion in 2022, up 14.0% from US$5.49 billion in 2021, according to eMarketer, which also forecasts healthy double-digit growth will continue through 2024.
13 APR 2022
Data
How much will american advertisers spend at this year’s upfronts?
US advertisers will spend US$20.57 billion on linear TV at this year’s upfronts, eMarketer estimated in its latest report.
7 APR 2022
Data
Older on-demand subscribers fuel digital video viewer growth in the UK
This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video. This is up from 72.1% in 2020 and 68.9% pre-pandemic (in 2019), eMarketer noted in its latest report.