While traditional television ad spending in the UK will struggle for growth in the coming years, digital video will not, eMarketer said in its latest report.
TikTok users in the United States will spend more time with the social media platform this year than YouTube users will spend on the video platform, eMarketer forecasted.
US mobile gaming ad revenues will reach US$6.26 billion in 2022, up 14.0% from US$5.49 billion in 2021, according to eMarketer, which also forecasts healthy double-digit growth will continue through 2024.
This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video. This is up from 72.1% in 2020 and 68.9% pre-pandemic (in 2019), eMarketer noted in its latest report.