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Swerve TV launched Swerve Sports, a new FAST channel dedicated to women’s sports 23 JUL 2025

Streaming

Swerve TV launched Swerve Sports, a new FAST channel dedicated to women’s sports

It´s the Second FAST Channel from the Team Behind Swerve Combat, the Leading Combat FAST Channel. It is now available on The Roku Channel, Free Live Sports, Lights Out Sports, and Zeam. Pluto TV will launch Swerve Sports on August 7, and Anoki along with other platforms will launch the channel later this summer.
ITV Studios closed a range of scripted deals across the APAC region 21 JUL 2025

Distribution

ITV Studios closed a range of scripted deals across the APAC region

The sales include returning hits and breakout thrillers. Australian free-to-air broadcaster SBS has snapped up Mammoth Screen’s ITV ratings smash Code of Silence, which has just been renewed for a second season. Seven picked up the second series of the hugely popular The Marlow Murder Club from Monumental Television for UKTV.
Viaplay Group strengthens Nordic position and reports SEK 4.3 Billion in Q2 sales 18 JUL 2025

Markets

Viaplay Group strengthens Nordic position and reports SEK 4.3 Billion in Q2 sales

Viaplay posts SEK 4,313 million in Q2 net sales and SEK 823 million free cash flow, while acquiring Telenor’s 50% stake in Allente, revising its 2025 guidance to SEK 21-22 billion in pro forma core sales and targeting double-digit EBITDA margins by 2028.
USA: New shifting patterns for streaming advertising models 11 JUL 2025

Trends

USA: New shifting patterns for streaming advertising models

On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.
EPC meets high level EU decision-makers in Brussels 8 JUL 2025

Deals

EPC meets high level EU decision-makers in Brussels

The delegation underlined the unique role of independent producers in Europe—not only as drivers of cultural diversity, but also as contributors to growth and employment, and as promoters of EU values such as democracy, freedom of expression, and freedom of creation.