Search results for horowitz
29 MAR 2023
Data
69% viewers in the United States use free streaming services at least monthly
Nearly 7 in 10 (69%) TV content viewers in the United States use free streaming services at least monthly, a sharp increase from 42% in 2019, according to Horowitz’s latest study.
18 JAN 2023
Data
Are users willing to pay for a streaming service if they could no longer share access?
Horowitz’s latest “State of OTA 2022” report, released late in 2022, found that 7 out of 10 Netflix users who password share would be willing to pay full price for the service if they could no longer share access.
10 JAN 2023
Data
How different are older and younger Gen Z consumers?
Gen Zers who are 13-17 spend a slightly greater proportion of their viewing time with non-TV content, while older Gen Zers are more likely to devote a greater proportion of viewing time to professional TV content, according to Horowitz’s latest report.
15 DEC 2022
Data
What is driving digital antenna adoption in the United States?
This year, 18% TV content viewers report having a digital antenna, consistent with 2021, though lower than penetration during the pandemic, when antenna adoption and usage spiked, according to Horowitz.
3 OCT 2022
Data
Why are consumers demanding managed and consolidated services?
Streamers now only spend 1 in 3 hours using traditional platforms, with the majority of their viewing time spent streaming, according to Horowitz’s latest “State of Viewing and Streaming 2022” report.