Executives from leading production and distribution companies highlight the value of inclusion and representation in the content media landscape, where audiences seek content that speaks to their culture and experiences in a relatable way.
Warner Bros. Discovery announced the leadership team for its company’s newly structured Diversity, Equity and Inclusion group, headed by Chief Diversity, Equity and Inclusion Officer, Asif Sadiq.
Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the “bingeability” and cultural watchability of content for Latinos and all audiences, according to Nielsen's latest report.
A Nielsen identity and representation study found that more than 40% of respondents are more likely to buy products from brands that advertise within content that features someone from their identity group.