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The deal includes the distribution of Paramount+ to all Canal+ subscribers, and nine Paramount linear channels, as well as the acquisition of premium Paramount content exclusively for CANAL+ Group channels and services.

This strategic decision seeks to unify the network with its streaming service, My5, to boost viewer engagement.

The DAZN 1 live channel, up to 4 additional channels and an associated non-linear offer will all be available to Canal subscribers. This partnership covers metropolitan France as well as the overseas departments.

Among its findings, the report highlights an emerging role for AI within measurement for brand sponsorships, strategies for releasing new shows on streaming services , and the importance of optimising cross-screen advertising campaigns through new AVoD and FAST platforms.

Streaming revenues increased 9% to $150 million, driven by year-over-year subscriber growth and price increases. In addition, advertising revenues decreased 11% to $149 million due to linear ratings declines.