Search results for kantar
31 JAN 2022
Data
More than half of German households now have at least one VOD service
Between September and December 2021, the number of VOD-enabled households that subscribed to at least one video service in Germany grew to 21.2 million, up 425.000 quarter on quarter, representing 51% of homes, Kantar revealed.
28 JAN 2022
Data
85% of US households have a video subscription service
The proportion of US households who have a video subscription has risen to 85% (up two percentage points quarter on quarter, and up two percentage points year on year), after two consecutive quarters of decline, Kantar revealed.
26 JAN 2022
Data
The VOD market keeps maturing in the UK
Between September to December 2021, the number of VOD-enabled households that subscribed to at least one video streaming service in Great Britain grew to 17.1 million, according to data from Kantar.
26 NOV 2021
Data
65% of consumers watch two or more hours of paid-for content daily
Over half of internet-connected consumers claimed to have used pay TV or video streaming services “in the last week”. Of these, 65% said they watch two or more hours of paid-for streamed content daily, according to Kantar.
5 NOV 2021
Data
Has the growth of streaming in the United States stalled?
In the third quarter of 2021, the proportion of US households who have a video subscription has dropped to 85% (down 1 percentage point quarter on quarter, and up 2 percentage points year on year), according to Kantar.