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Following multiple international sales of Season 1 of the show, Silverlining has presold the expanded four-episode Season 2 to TVNZ (New Zealand), TV2 (Denmark), RTL (Netherlands), and DPG (Belgium).

The initiative grants top buyers early access to highly anticipated series, featuring exclusive premieres from Germany, Norway, Iceland, UK, South Korea, France, Switzerland, Luxembourg, Belgium, and Italy.

Content powerhouse to bring playful nostalgic competition format to the world.

The majority of delegates at the market’s debut hailed from Europe, followed by North America, with delegations also from Asia, Latin America, MENA, and Türkiye. Over 70 companies took meeting spaces, including Country Pavilions from Belgium, China, France, Korea, and Spain.

The deal was brokered on behalf of ITV Studios by Augustus Dulgaro, EVP Sales Asia Pacific, and Zoe Tsui, Head of Content & Format Sales Greater China.