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Netflix’s Ad-Supported tier becomes a key growth driver as subscriber base triples in two years 19 SEP 2025

Markets

Netflix’s Ad-Supported tier becomes a key growth driver as subscriber base triples in two years

According to Hub’s Q2 2025 TV Churn Tracker, 42% of Netflix subscribers now choose the Standard With Ads plan, up from just 14% in 2023, with the model proving especially successful among older, cost-conscious viewers.
History Latin America launches “History Travel Solutions” to transform guest engagement in tourism sector 19 SEP 2025

Deals

History Latin America launches “History Travel Solutions” to transform guest engagement in tourism sector

Presented at the World Trade Expo in Miami, the new platform merges cultural storytelling, data-driven insights, and immersive media to serve brands across hospitality, airlines, and entertainment, reaching a fanbase where most identify as frequent travelers.
UK Public Broadcasters urge strategic reform and policy support amid global platform disruption 19 SEP 2025

Free TV

UK Public Broadcasters urge strategic reform and policy support amid global platform disruption

At RTS Cambridge 2025, BBC Director-General Tim Davie highlights that the broadcaster reaches 94% of UK households monthly, while UK PSBs collectively demand urgent policy measures to secure future growth, prominence, and protection in the digital media ecosystem.
Cookbook Media to lead North American expansion of "ChuChu TV" across content and consumer products 18 SEP 2025

Kids & Animation

Cookbook Media to lead North American expansion of "ChuChu TV" across content and consumer products

The global preschool brand with over 175 million YouTube subscribers partners with Cookbook Media to scale into publishing, toys, live entertainment, and more.
TV series adaptations boost video game player numbers by up to 490% 18 SEP 2025

Trends

TV series adaptations boost video game player numbers by up to 490%

The data comes from new research by Ampere Analysis, which reveals that TV or movie adaptations of video games drive average player growth of almost 140%—far higher than the uplift generated by game-based activations alone.