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USA: Ad-supported surges to 46% of SVOD Market, driving majority of new subscriptions in 2025 21 MAY 2025

Markets

USA: Ad-supported surges to 46% of SVOD Market, driving majority of new subscriptions in 2025

Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.
Bundling pays off: new streaming packages drive growth, retention, and higher spend 20 MAY 2025

Trends

Bundling pays off: new streaming packages drive growth, retention, and higher spend

Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.
CTV overtakes traditional TV in UK and Canada as viewers flock to free, ad-supported streaming 19 MAY 2025

Markets

CTV overtakes traditional TV in UK and Canada as viewers flock to free, ad-supported streaming

According to "The Big Shift 2025" report by LG Ad Solutions, 69% of UK and 71% of Canadian viewers now prefer free ad-supported content, with over 20% canceling paid subscriptions. Advertisers are seeing strong returns, with up to 40% of viewers taking direct action after seeing a CTV ad.
Little Dot Studios secures US Rights from All3Media for "Diddy: In Plain Sight" 19 MAY 2025

Deals

Little Dot Studios secures US Rights from All3Media for "Diddy: In Plain Sight"

Acquired from All3Media International, who are handling global distribution, the documentary is now available to US audiences via Little Dot Studios’ owned and operated network.
Sky Unveils First Look at International Thriller "The Iris Affair" 16 MAY 2025

Production

Sky Unveils First Look at International Thriller "The Iris Affair"

From "Luther" Creator Neil Cross, the eight-part thriller will premiere on Sky and NOW across six European markets. Fremantle handles international sales, with production support from Wildside in Italy.