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Major players including Disney, Netflix, and Lionsgate have denounced the policy and signaled an intention to challenge it, both politically and operationally. Internationally, the proposal has raised concerns among U.S. allies who fear economic repercussions and potential job losses in their domestic film industries.

Streaming TV ad spend in the U.S. jumped 17% in 2024 to $12.9 billion, fueled by nearly 14,000 advertisers—29% more than the previous year. Two out of every three were new to streaming, contributing close to $1 billion in fresh investment.

The Galician producer, behind the global Netflix hits "The Gardener" and "Not One More", as well as TVE’s acclaimed "The Hunt" franchise, will be honored in Cuenca for his outstanding career and his pivotal role in reshaping Spain’s television landscape.

The company also recently announced a deal with RTVE in Spain, where the series will air this spring, and it is currently airing on DR, Canal+ France, Czech TV, RTV Slovenia, RTBF, and RTS.

Regulatory discussions focus on ensuring compliance with media ownership rules as Paramount seeks strategic transformation. The proposed merger with Skydance could redefine competitive dynamics in the global entertainment industry.