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Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics 23 AUG 2024

Trends

Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics

A research by Antenna observed 2.8M sign-ups to Peacock between July 25 and July 31, approaching levels of other major events, such as the NFL.
July exhibited a rare upswing in United Staes' TV viewing 21 AUG 2024

Markets

July exhibited a rare upswing in United Staes' TV viewing

According to Nielsen’s The Gauge, the Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%. Streaming hits 41.4% of TV, the largest share for any viewing format in The Gauge’s history.
Three Nelvana's kids animated series to stream on Peacock 14 AUG 2024

Kids & Animation

Three Nelvana's kids animated series to stream on Peacock

"Agent Binky: Pets of the Universe", "The Dog & Pony Show" and "Super Wish" will premiere across the USA, starting August 15th.
Olympics averaged 34.5M viewers across NBCU platforms 31 JUL 2024

Production

Olympics averaged 34.5M viewers across NBCU platforms

Led by Peacock, Paris Olympics streaming surpassed the entire coverage of the Tokyo Olympics with 4.5 billion minutes.
Peacock continued to make gains for Comcast 24 JUL 2024

Production

Peacock continued to make gains for Comcast

The company reported financial results for Q2 of 2024, where the streaming service delivered the best year-over-year improvement for any quarter since its launch in 2020.