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NEW NETFLIX PARTNERSHIPS LEADS TO GROWTH REBOUND IN ASIA 4 NOV 2020

Streaming

NEW NETFLIX PARTNERSHIPS LEADS TO GROWTH REBOUND IN ASIA

Approximately 4.6 million Netflix subscribers are projected by the end of this year. The service will end the year with approximately USD 2.4 billion of revenue, equivalent to a 10% share of Netflix's overall revenues.
GLOBAL MEDIA AD SPENDING PROJECTED TO DECLINE BY 4.5% IN 2020 28 OCT 2020

Ad Sales

GLOBAL MEDIA AD SPENDING PROJECTED TO DECLINE BY 4.5% IN 2020

The figure is expected to reach USD 614.03 billion. The -4.9% growth contrasts previous forecasts of 7.0%, but is projected to rebound in 2021 at 16.4%. The US will rank eighth this year in terms of spending.
MEDIA AND ENTERTAINMENT INDUSTRY EXPECTED TO REBOUND POST-COVID IN THE UK 11 SEP 2020

Data

MEDIA AND ENTERTAINMENT INDUSTRY EXPECTED TO REBOUND POST-COVID IN THE UK

OTT, video gaming, music, podcast, and internet consumption increases occurred as a result of social-distancing and self-isolation. Many in-person events were transformed into digital versions.
TIME SPENT WITH DIGITAL VIDEO REBOUNDED IN JULY 14 AUG 2020

Data

TIME SPENT WITH DIGITAL VIDEO REBOUNDED IN JULY

After falling from peak levels in March when people started staying home due to lockdown restrictions, time spent with over-the-top video bounced back in July, according to a new research from Adobe Digital Insights.
HOW WILL BRANDS AND MARKETERS ADAPT THEIR STRATEGY POST COVID-19? 22 JUN 2020

Interviews

HOW WILL BRANDS AND MARKETERS ADAPT THEIR STRATEGY POST COVID-19?

Comscore hosted the "Facing Forward: An Upfront Conversation on How Brands, Networks, and Agencies are Planning for the Recovery Rebound” webinar, featuring executives from NBCU, Unilever, The Weather Group, The Hershey Company, and Group M. Panelists discussed the dramatic changes they experienced in consumer purchasing behavior amid the Covid-19 outbreak