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The sports agency will distribute the Bundesliga and Bundesliga 2 rights across Albania, Czech Republic, Estonia, Israel, Kosovo, Latvia, Lithuania, Russia, Romania and Slovakia.

The Turkish company sold its productions in Hungary, Romania, Albania, Slovakia and Macedonia.

The deals are with Public Broadcaster SBS Australia, Walter Presents (division of Global Series Network) in the UK, and Antenaplay, the SVOD platform from Antena TV Group Romania. Other offers are also being considered - some in advanced stages of negotiation in the rest of Europe.

It will be the first partnership in CEE for the company. DIGI will launch the full SkyShowtime service, including premium linear channels SkyShowtime 1 and 2, to its digitalTV customers.

The new standard with ads plan will be introduced on April 23 across all of SkyShowtime’s 20+ markets including Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.