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With 80% of UK fans following both men’s and women’s sports and 47% of Europeans interested in women’s football, demand is clear. Yet media rights remain bundled or undervalued, leaving significant revenue potential unrealized across digital and broadcast platforms.

"The Battle of the Irish Dancers" is produced by Big Mountain Productions. Airing on Sky Arts, the three-part series celebrates Irish dancing as a life-enhancing art form requiring the skill and discipline of a professional athlete.

The company also recently announced a deal with RTVE in Spain, where the series will air this spring, and it is currently airing on DR, Canal+ France, Czech TV, RTV Slovenia, RTBF, and RTS.

The Executive Director of International Affairs, Export and Marketing Distribution at SODEC explains how the organization supports audiovisual producers and highlights the relevance of Quebec productions.

Amazon’s Prime Vision is redefining the live sports experience, with most NFL fans responding positively to its AI-driven features. As enthusiasm for interactive streaming grows, the platform is positioning itself as a serious contender for the future of sports broadcasting.