Search results for spending

GroupM’s 2024 Global Midyear Advertising Forecast expects the U.S. and China to make up 57.1% of global ad revenue, adding $44.5 billion to their totals in 2024 (excluding U.S. political spending).

Ampere Analysis’ Senior Analysts Peter Ingram and Maria Dunleavy described the company’s findings about one of Europe’s most mature TV and VOD markets.

According to a research by Ampere, the platform is now allocating 51% of its film and TV budget abroad.

In 2024, Ampere Analysis forecasts global content spending will increase after a plateau in content investment growth in 2023. Last year, the WGA and SAG-AFTRA strike action led to a 2% decline relative to original expectations.

In 2024, broadcasters’ and streaming services’ revival of postponed productions will steady the flow of content and push global content spending back into mild growth, according to Ampere Analysis.