Search results for study
2 DEC 2024
Markets
Unlocking the power of targeted advertising in a fragmented media landscape
A recent study by Nielsen revealed how advertisers can adapt, highlighting the critical role of advanced audience insights in modern media planning.
22 NOV 2024
Trends
How important are NBC and Bravo for Comcast's strategy?
A study by Parrot Analytics showed that both networks have a strong audience demand, reinforcing their crucial role in Comcast's entertainment strategy.
15 OCT 2024
Trends
USA: Gaming has become a stronger competitor for TV and SVOD
Hub’s annual gaming study shows the critical role of gaming in the lives of young consumers.
27 SEP 2024
Markets
Spain: global productions generated €1.8 billion to the national economy
The Economic Impact Study of International Productions in Spain evaluated the economic impact of tax deductions offered to attract investment from international film and television productions.
17 SEP 2024
Trends
USA: Major streamers are more likely to be the “first place” to watch TV
A new study by Hub Entertainment Research revealed that, after 5 years, the combined "Big 5" SVODs are more likely to be the "first stop" for 46% of viewers.