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With over 5,000 episodes and 3,000 half-hours in distribution, the group adds 15+ new projects across partnerships with TF1, Nickelodeon, Warner Bros Discovery, and Disney, and launches a Digital First strategy targeting Gen Alpha.

As investment in programmatic CTV climbs toward $46.9 billion by 2028, Gracenote reveals only 14.3% of sports ad inventory includes league data and just 17.9% includes team information, highlighting critical issues in content visibility and targeting accuracy.

Xilam Group and TF1 join forces to co-develop “Turbo Twins,” a 26 x 22’ CG-animated action comedy targeting kids aged 6–10, with delivery set for 2027–2028 and global sales managed by Xilam. The series builds on strong interest since its Cartoon Forum 2022 debut and will air on TF1’s flagship children’s slot, TFOU.

The deal marks the U.S. debut of "A Little Sunshine," a Turkish drama that joins Hemisphere Media Group’s portfolio targeting Hispanic audiences. ATV Distribution expands its international footprint as the series prepares to launch across Hemisphere’s dramatic content platforms.

The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.