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Ramadan 2025 drives record engagement and $1.1 billion in ad spend in MENA, APAC, and Africa 30 APR 2025

Markets

Ramadan 2025 drives record engagement and $1.1 billion in ad spend in MENA, APAC, and Africa

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.
Women’s Sports emerge as an undervalued growth engine in global media market 30 APR 2025

Trends

Women’s Sports emerge as an undervalued growth engine in global media market

With 80% of UK fans following both men’s and women’s sports and 47% of Europeans interested in women’s football, demand is clear. Yet media rights remain bundled or undervalued, leaving significant revenue potential unrealized across digital and broadcast platforms.
CBC’s linear and online platforms reached record audiences on Federal Election Day 30 APR 2025

Operators

CBC’s linear and online platforms reached record audiences on Federal Election Day

Canadians spent 3.5 million hours on CBC digital platforms on April 28, while over 7 million Canadians tuned in to “Canada Votes: 2025 Election Special” on CBC and CBC News Network.
CTV advertising rebounds with strong double-digit growth 29 APR 2025

Markets

CTV advertising rebounds with strong double-digit growth

Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.
Medyapim concluded production of the Arabic version of Nippon TV’s "Mother" 29 APR 2025

Distribution

Medyapim concluded production of the Arabic version of Nippon TV’s "Mother"

The drama series will premiere on MBC on May 4th, 2025, and stream on its global streaming platform Shahid.