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During this week, the traditional Upfronts were held in New York City, and major media companies took the opportunity to show advertisers, critics and journalists their programming plans for the next TV season.

TelevisaUnivision celebrated its 2023-24 Upfront presentation at Pier 36 in New York City, spotlighting its culture-driving content and market capabilities for advertisers to connect with the fast-growing US Hispanic consumer base.

National advertising clients and partners will have the option to transact with alternative currencies across Warner Bros. Discovery’s linear portfolio for the 2023-2024 Upfront season.

The strategy is part of the company’s focus to attract more ad dollars, where it claims that the seven biggest advertising agency holding companies committed $1 billion after its upfront presentation.

Advertising revenue increased 11%, driven by solid Upfronts in both the U.S. and Mexico, market share increases, and growth in both linear and streaming.