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First‑half revenue slipped 3.3% to €3.09 billion while Adjusted EBITA fell 21.6% to €246 million; free cash flow soared to €370 million from €128 million a year earlier.

The company has appointed new Chief Investment Officer, Chief Revenue & Strategy Officer, Chief Financial Officer & Executive Vice President of Content and Business Affairs.

While total external revenue rose 2% to £1.65 billion, ITV Studios grew 9% year-on-year to reach £1 billion in revenue, offsetting a 9% drop in total advertising revenue and flat performance from digital platform ITVX.

PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.

In just six months, the new governance implemented structural savings of over €5 million, relaunched production orders, and improved revenues by €1.2 million.