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Barb has committed to expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms in the UK.

In its latest report, Ampere Analysis analyzed the reasons why French subscription video-on-demand service Salto is likely to close, a little over two years after launching, affecting roughly 850.000 subscribers.

Deloitte Global predicts that, by the end of 2023, approaching two-thirds of consumers in developed countries will use at least one advertising video-on-demand (AVOD) service monthly—a 5% increase over the prior year.

Netflix outpaced other leading subscription-based video-on-demand services in mobile app installs between May and July this year, according to a new InMobi analysis of first-party North American mobile user data.

BARB has commissioned an industry consultation on extending its reporting to include all television and television-like content on video-sharing platforms.