In its latest report, Ampere Analysis analyzed the reasons why French subscription video-on-demand service Salto is likely to close, a little over two years after launching, affecting roughly 850.000 subscribers.
Deloitte Global predicts that, by the end of 2023, approaching two-thirds of consumers in developed countries will use at least one advertising video-on-demand (AVOD) service monthly—a 5% increase over the prior year.
Netflix outpaced other leading subscription-based video-on-demand services in mobile app installs between May and July this year, according to a new InMobi analysis of first-party North American mobile user data.
BARB has commissioned an industry consultation on extending its reporting to include all television and television-like content on video-sharing platforms.
Premium video-on-demand users tend to be younger and from higher-income households, with specific interests within the media sector, according to Morning Consult’s latest report.