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In Q2 2025, TV sets captured 43% of in-home YouTube viewing among adults (16+) and 53% among children (4–15), now tracked across 200 key channels in weekly audience reports.

UK viewers spent an average of 39 minutes daily on YouTube in 2024, with TV-set viewing nearly doubling among over-55s and one in five children now turning to YouTube first when the TV is switched on.

In the UK, kids' programming fuels two major daily viewing peaks—accounting for over 10% of linear TV viewership at 8 AM—and boosts total reach for platforms during low adult engagement hours.

Canela's FAST ecosystem surpassed 6 million monthly viewing hours — an extraordinary 88% increase year-over-year from 3.2 million hours in June 2024.

There has been significant growth in social media viewing, with a 75% rise in engagement across S4C’s main Facebook, Instagram, and TikTok accounts. The broadcaster’s digital news service, "Newyddion S4C," continues to thrive, with a 28% increase this year in the number of page views.