Hub shared new data from Maverix Research and Insights’ Media Identity Graph that revealed how audiences are moving away from traditional viewing to social media and video, and how the share of aggregate watch time is shifting because of this.
A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.
The sixteen days of competition attracted an average audience of over 2.5 million viewers, with a 20.7% share, and the women’s volleyball final claiming the top spot as the most-watched event.