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The social media revolution: NBC\ 22 AUG 2024

Trends

The social media revolution: NBC's winning formula for the Paris Olympics

Hub shared new data from Maverix Research and Insights’ Media Identity Graph that revealed how audiences are moving away from traditional viewing to social media and video, and how the share of aggregate watch time is shifting because of this.
USA: 65% of internet households watch videos on mobile phones 16 AUG 2024

Trends

USA: 65% of internet households watch videos on mobile phones

A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.
RAI achieves record-breaking viewership with Paris Olympics coverage 14 AUG 2024

Free TV

RAI achieves record-breaking viewership with Paris Olympics coverage

The sixteen days of competition attracted an average audience of over 2.5 million viewers, with a 20.7% share, and the women’s volleyball final claiming the top spot as the most-watched event.
Pocket.watch and Sunlight Entertainment expand "Ryan’s World the Movie" release 9 AUG 2024

Kids & Animation

Pocket.watch and Sunlight Entertainment expand "Ryan’s World the Movie" release

The film will premiere on over 125 screens theatrically across Canada and in over 90 cinemas in the UK and Ireland via Vue Entertainment.
USA: 60% Smart TVs are connected to a streaming platform 5 AUG 2024

Trends

USA: 60% Smart TVs are connected to a streaming platform

A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.