Big Media has signed an agreement with RCTV International to become the exclusive distribution partner to parent company RCTV’s vast catalog for FAST and AVOD platforms worldwide.
European works (films and TV seasons) made up 32% of all works found in VOD catalogues with EU27 works representing 21% of all works, and other European works 11%, according to the European Audiovisual Observatory’s latest report.
Global streaming services are set to increase investment in original titles to surpass $26bn in 2023, constituting more than a quarter of totally original content expenditure worldwide.
Consumers recognize the role of advertising in reducing the cost of their access to AVOD channels and generally welcome ads in CTV environments, Yahoo and Publicis Media revealed in their latest report.