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76% of SVOD services plan to introduce ads in the next two years 30 MAR 2023

Data

76% of SVOD services plan to introduce ads in the next two years

According to a new global B2B industry survey by NPAW, 76% of subscription-based video on-demand companies plan to introduce ads by 2025.
Big Media becomes exclusive global distribution partner for RCTV 28 MAR 2023

Deals

Big Media becomes exclusive global distribution partner for RCTV

Big Media has signed an agreement with RCTV International to become the exclusive distribution partner to parent company RCTV’s vast catalog for FAST and AVOD platforms worldwide.
VOD: 32% of all global catalogs are European shows 28 MAR 2023

Data

VOD: 32% of all global catalogs are European shows

European works (films and TV seasons) made up 32% of all works found in VOD catalogues with EU27 works representing 21% of all works, and other European works 11%, according to the European Audiovisual Observatory’s latest report.
Global SVoD original spend remains Scripted-focused 24 MAR 2023

Data

Global SVoD original spend remains Scripted-focused

Global streaming services are set to increase investment in original titles to surpass $26bn in 2023, constituting more than a quarter of totally original content expenditure worldwide.
How can advertisers attract consumer attention in CTV environments? 23 MAR 2023

Data

How can advertisers attract consumer attention in CTV environments?

Consumers recognize the role of advertising in reducing the cost of their access to AVOD channels and generally welcome ads in CTV environments, Yahoo and Publicis Media revealed in their latest report.