HarperCollins will create books tailored to the Smurfs audience for the US, Canada, and Philippines, featuring content based on the new animated series, as well as original stories and art in formats.
In his role, Jin Woo Hwang will promote Korean format development; protect Korean format rights in global markets and reinforce international cooperation of Korean formats.
Both companies initially will adapt Korean formats "Smashed Hits", "Inseparables" and "The Quizzy Horror Show" for major U.S. networks and platforms as well as the global market.