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Starting on May 18, film lovers will be able to enjoy the best author cinema with a new digital proposal that aims to integrate exhibitors, distributors and the public.

The decision, and threats from other large theater chains to do the same, were made after a remark from NBCUniversal's CEO, Jeff Shell, stating NBCUniversal would release “Trolls World Tour” on VOD services on the same day it would appear in theaters. The “Trolls World Tour” made USD 100 million in VOD revenue and USD 347 million globally in box-office revenue during its release in 2016.

Up to six statuettes may be awarded in the new category. For the music category, an original score must now consist of at least 60% original music, and 80% for sequels and franchise films. The Board of Governors discussed the changes via a virtual meeting.

Cinema giants, such as Cinemark and AMC have USD 500 million to survive the crisis. Despite plans to reopen with small, genre films over the summer, theaters are concerned about the decline in theater ticket sales.

The company will ramp up employees two week prior to opening and take precautionary measures, such as social distancing and spacing limitations. It plans to issue $250 million worth of debt securities for general corporate purposes and to increase liquidity, seek relief from landlords, and receive a $20 million cash tax refund and funds from the $2 trillion CARES Act.