The household penetration of subscription video on demand services in Malaysia is expected to increase from 22% in 2022 to 41% in 2027, according to GlobalData.
Warner Bros. Discovery is in negotiations to license a package of library HBO titles to Netflix, in a deal that would mark the first time in nearly a decade that HBO shows would exist on a rival SVOD service in the United States.
The SVOD service revenue in Australia is expected to increase at a compound annual growth rate of 8.2% from US$1.9 billion in 2022 to US$2.8 billion by 2027, according to GlobalData.
This interest is also obvious in households subscribing to a paid streaming service, SVOD. Half of the Nordic SVOD households say they are willing to pay extra for a bigger supply of local movies and series.
In Poland, local OTT services are having to adapt their strategies amid increasing competition from international players, according to Ampere Analysis.