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A research by the Hub revealed 7 in 10 viewers use a free TV source in a typical month, either streaming or over-the-air – more than one-third use a FAST only, 25% use both sources, and 1 in 10 uses an antenna only.

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

The offering bundles Sky channels and free TV channels, apps and streaming services on a single user interface. An internet connection and the Sky Stream Box are required for access; cable or satellite are not necessary. Following this launch, Sky Stream will become available in Austria from 2025.

Starting this August, the channel will be available in Germany, Austria, Switzerland, Italy, Netherlands, Sweden, and Poland.

A research by eMarketer showed that Disney Channel viewership fell in the last 10 years, while kids 2-10 viewed three times more YouTube content in April compared with Disney+.