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Among its findings, the report highlights an emerging role for AI within measurement for brand sponsorships, strategies for releasing new shows on streaming services , and the importance of optimising cross-screen advertising campaigns through new AVoD and FAST platforms.

Streaming revenues increased 9% to $150 million, driven by year-over-year subscriber growth and price increases. In addition, advertising revenues decreased 11% to $149 million due to linear ratings declines.

Reaching 103.3 million subscribers, advertising revenue in the DTC segment saw a significant increase of 99%, driven by higher domestic Max engagement and growth in ad-lite subscribers, and increasing ARPU by 4% to $8.00.

Integrating with Amagi, Anoki's ContextIQ platform will generate contextual scene-level metadata on selected content.

Strong Adjusted OIBDA growth continues in C&W Panama and the Caribbean, while post-migration impacts in Puerto Rico are expected to improve in H2. Additionally, the company has agreed to merge with Tigo in Costa Rica and has spent over $300 million on share repurchases and convertible redemption in 2024.