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Impresa will be responsible for all of Rakuten Advertising CTV inventory in Portugal. Continente and Unilever are the first advertisers to inaugurate the partnership.

According to a study conducted by Nielsen, seventy percent of Black audiences who identify as part of the LGBTQ+ community believe they are misrepresented in media, while 81% of Afro Latinos feel misrepresented.

A report by FreeWheel revealed that digital advertising view saw a strong growth in Europe in the second half of 2023.

The major sporting event drew in 123.7 million viewers; however, TV viewership for February is higher than in previous years (6.4% increase). On the other hand, streaming usage reaches 37.7%, its largest share of total TV since August 2023.

The French group announced it will launch its streaming service into international markets starting in June.