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US AD REVENUE EXPECTED TO DECLINE DESPITE MEDIA CONSUMPTION INCREASE DURING PANDEMIC 21 APR 2020

Interviews

US AD REVENUE EXPECTED TO DECLINE DESPITE MEDIA CONSUMPTION INCREASE DURING PANDEMIC

US spending on search advertising will decline by between 8.7% and 14.8% in H1 2020, which will lead to $6 billion to $8 billion less revenue. Spending in Q2 will experience a steeper decline of between 20.2% and 29.4% on a year to year basis.
TV TO SEE ZERO AD REVENUE GROWTH IN THE NEXT THREE YEARS 10 DEC 2019

Ad Sales

TV TO SEE ZERO AD REVENUE GROWTH IN THE NEXT THREE YEARS

Much of the sector’s growth is being driven by digital-first brands, digital advertising is increasingly changing the way consumer behave and digest information.