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Series Mania 2025: HBO and Max's “House of the Dragon” won “Best Marketing Initiative Award” 26 MAR 2025

Awards

Series Mania 2025: HBO and Max's “House of the Dragon” won “Best Marketing Initiative Award”

The official description for the campaign was “How a Global Call-to-Action Ignited the Realm by Dividing the Fandom into #TeamBlack and #TeamGreen.” The Season 2 premiere on June 16, 2024, became the biggest streaming day in Max's history, and the season went on to average 25M viewers per episode.
Scenery and AGC Unwritten to launch docu- series on infamous scammer Hushpuppi 26 MAR 2025

Production

Scenery and AGC Unwritten to launch docu- series on infamous scammer Hushpuppi

With production underway and a release expected in 2026, Showmax has pre-acquired exclusive distribution rights for the African market, with rights for the rest of the world still available.
bRAND-WARD to foster Animotion Media Group franchise "The Fixies" and other IPs 18 MAR 2025

Kids & Animation

bRAND-WARD to foster Animotion Media Group franchise "The Fixies" and other IPs

Jean-Philippe Randisi's company will help shape a robust brand and licensing strategy to maximize the potential of Animotion's diverse portfolio.
Max set to take over BluTV in Turkey next month 4 MAR 2025

Deals

Max set to take over BluTV in Turkey next month

Turkish streaming service BluTV will evolve into Max since mid April. Turkey becomes the 77th Max territory and marks a significant moment in the globalization of WBD’s streaming service that now has 116.9 million subscribers after adding 6.4 million in Q4 2024.
Warner Bros. Discovery grapples with revenue declines, $40B debt, and streaming growth obstacles 28 FEB 2025

Markets

Warner Bros. Discovery grapples with revenue declines, $40B debt, and streaming growth obstacles

HBO drives 31.4% of Max’s subscriber revenue despite limited content share. Streaming scale lags behind Netflix and Disney+, raising merger speculation. Industry eyes potential WBD-NBCUniversal consolidation amid strategic uncertainty.