Search results for ad-supported
11 FEB 2025
Forecasts
The FAST business will generate global revenues of $10.39 billion in 2025
FAST grew significantly YoY, with a 65% uptick in ad impressions and a 95% increase in Hours of Viewing (HOV). These numbers further emphasize the growing inclination of viewers and content owners toward ad-supported models.
3 FEB 2025
Trends
FAST: Content Providers are shifting toward unified distribution strategies
The traditional boundaries between video services are blurring, with pay TV services now offering FAST channels, SVOD platforms introducing ad-supported tiers, and FAST services seamlessly blending linear channels with AVOD content.
29 JAN 2025
Markets
UK: 1 in 3 new paid SVOD subscribers chose ad supported tiers
Kantar's "Worldpanel’s Q4 2024 Entertainment on Demand" data on the British streaming market reveals a significant shift towards ad-supported streaming options, with a surge in Prime subscriptions driven by seasonal shopping.
14 JAN 2025
Forecasts
Netflix to achieve the fastest digital ad revenue growth this year
Emarketer predicts Netflix’s ad-supported video-on-demand will grow 43.0% in 2025, reaching $2.07 billion.
9 JAN 2025
Streaming
Disney Advertising reported 157 million global ad-supported monthly active users
These numbers include users across Disney+, Hulu and ESPN+.