According to recent Antenna data, a significant expansion in Churn occurred in Q3, with more than 32 million cancellations across the 10 Services we track in the Premium SVOD category.
Viaplay Group, Antenna Studios, Lionsgate, Mediawan, Sky, Big Light Productions, Windlight Pictures, Beta Film, among other companies have confirmed participation.
Antenna examined its demographic data based on plan type and discovered that AVOD subscribers are not all that different from their counterparts who opt for an ad-free plan.
Subscriber growth rate across premium SVOD for the second quarter of 2022 was the lowest in the 22 quarters for which Antenna has data. It was also the lowest in absolute volume of net subscriber adds since the third quarter of 2018.
In the first quarter, premium SVOD services saw an over 35% increase over the fourth quarter in new subscribers who had canceled Netflix in the past month, Antenna revealed in its latest report.