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Piracy in Saudi Arabia fell from 52% to 43% in late 2024 but remains among the highest in EMEA; account sharing has climbed to 35% despite streaming costs 16% below the regional average, putting pressure on revenue per subscriber across 530+ available services.

The U.S. market nearly doubled its ad-supported premium SVOD subscriptions from 53M to 100M in just two years. As of Q1 2025, 65% of these were new users, while Netflix led in internal migration, with 40% of its ad-tier subscribers switching from ad-free plans—compared to just 6% for other platforms.

Canal+ will become the first operator to bundle Netflix in 24 Sub-Saharan African countries starting July, expanding access to hit global series and African originals for millions of subscribers through a joint offer; the deal builds on a successful partnership in France and Poland and marks Netflix’s first such agreement in the region.

As investment in programmatic CTV climbs toward $46.9 billion by 2028, Gracenote reveals only 14.3% of sports ad inventory includes league data and just 17.9% includes team information, highlighting critical issues in content visibility and targeting accuracy.

Among 18–34-year-olds, 58% frequently cancel subscriptions based on content availability, while only 36% cite price as the main factor. This group averages 4.2 subscriptions, outpaces older users in paid rentals and purchases, and now spends 50 minutes more daily on social media than on TV or streaming.