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A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.

Parrot Analytics' Streaming Report Card revealed that, in the second quarter of 2024, Netflix continued to assert its dominance with subscriber growth and revenue, while other platforms like Disney+, Hulu, and Max face varying levels of success in retaining their demand share.

The recently launched bundle has more than double the audience demand versus Netflix’s current industry-leading catalog. The key remains in how to best leverage this demand for franchise IP.

A recent report by Ampere Analysis showed that the two streamers commissioned more than half of all streaming originals globally in Q1 2024.

The region faces new business trends and consumer shifts, where the linear TV business still has a predominant role and SVOD subscriptions taking a strategic role in the partnerships landscape.